Applying the Marketing Funnel for Success

• February 20, 2024

Hey there, fellow entrepreneurs and startup enthusiasts! Today, let’s dive into the exciting world of startup success strategies. One particularly potent approach, as emphasized by our knowledgeable speaker, involves harnessing the power of the marketing funnel. Buckle up as we embark on this comprehensive guide tailored specifically for startups like yours:

1. Spreading the Word

Picture yourself as the face of your startup brand. Start by drumming up awareness within your industry and target audience. Engage consistently with your audience across various platforms to keep the buzz alive.

2. Making Them Think

Forge meaningful connections with your audience by actively participating in conversations and networking events. It’s all about fostering consideration among potential clients, partners, and investors.

3. Sealing the Deal

Earn your audience’s trust through compelling content and genuine interactions. Highlight success stories and testimonials to showcase your startup’s credibility. Plus, don’t forget to sprinkle in some personal branding to add that special touch.

4. Keeping Them Coming Back

Stay on your audience’s radar by maintaining a steady stream of valuable content. Keep them hooked with exclusive insights and offers to cultivate loyalty over time.

5. Mastering LinkedIn

Optimize your LinkedIn profile to reflect your startup’s vision and your personal journey. Share content strategically to maximize visibility and leverage the platform for networking opportunities.

6. Thinking Globally

Embrace remote work dynamics to explore new markets and expand your startup’s reach internationally. Utilize technology and language to break into global markets effectively.

7. Research and Relationship-Building

Before reaching out, do your homework. Personalize your outreach efforts by finding common ground and initiating genuine conversations.

8. Tapping into Institutional Support

Take advantage of resources offered by relevant institutions to fuel your startup’s growth. From market insights to valuable contacts, institutional support can be a game-changer.

9. Learning from the Pros

Study successful startups that have aced the marketing funnel game. Take notes on their strategies for content, international expansion, and networking.

Remember, applying the marketing funnel isn’t a one-and-done deal. It’s an ongoing journey that requires dedication and strategic finesse. By focusing on building awareness, fostering consideration, sealing the deal, and nurturing loyalty, you’ll be well on your way to startup stardom. So, gear up, embrace personal branding, stay consistent with your content, and network like a pro. Here’s to your startup’s success! 🚀

About the Speakers and Mentors

Adriana Bankston

Adriana Bankston is a former bench scientist turned science policy expert, with a wealth of experience in research and academic policy changes within university settings. Her career was dedicated to showcasing research discoveries on a broader scale. Notably, Adriana also led a non-profit organisation and held various entrepreneurial roles, connecting with professionals worldwide.

Adriana’s role as a senior fellow in science policy with the Federation of American Scientists showcased her expertise in policy entrepreneurship. Her work at this non-profit mirrored the dynamic nature of a startup, making her well-equipped to discuss the convergence of science and policy.

Based in Washington, DC, USA, Adriana was ideally positioned to offer valuable insights into research-powered innovation, real-world impact, and the art of building strategic partnerships and talent scouting. Her diverse background and passion for research made her a dynamic speaker for discussions surrounding innovation, collaboration, and talent development.

To learn more about Adriana:

• Website: adrianabankston.com
• Biography: FAS – Adriana Bankston

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Juan Fuentes Fernández

Juan Fuentes Fernández, based in Copenhagen, is a seasoned expert with a career spanning over a decade in various areas, including strategy, international business development, PR & Comms, brand and activation management, project and people management, market research, and CSR.

Having worked across Europe, Africa, the Middle East, Asia, and the Americas, Juan’s global perspective is reflected in his extensive professional journey. His notable achievements include:

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Professional Experience

• LALIGA Delegate for the Nordic Countries (2021-Present): Appointed by LALIGA, the Spanish football league, Juan leads the growth strategy in Denmark, Sweden, Norway, and Finland.
• LALIGA Delegate for the Middle East (2017-2021): Spearheaded LALIGA’s successful expansion in Egypt, Sudan, and Libya.
• Editor at Oxford Business Group (Philippines): Analyzed emerging economies in the Asia-Pacific region.
• Trade and Investment Advisor for the Embassy of Spain: Represented Spanish interests in Egypt, Lebanon, Sudan, Ethiopia, and Djibouti.

Academic Involvement: Juan’s academic contributions include research and co-authoring a Working Paper for Harvard Business School on LALIGA’s strategic development. He has served as an instructor and master thesis supervisor in various sports management programs in Spain and Europe.

Angel Investor: As an investor, Juan focuses on sports and entertainment-related startups, emphasizing industry validation and expansion. He avoids investments in projects collaborating with LALIGA or seeking collaboration with his organization.

Multidisciplinary Project Coordination: Juan has successfully managed diverse teams for award-winning projects, such as the Spanish-Arabic football dictionary by the Instituto Cervantes and LALIGA, which received the “Publication of the Year 2021” award in Spain.

Recognition and Social Impact: Juan has been shortlisted as a winner in Spain’s inaugural Nova 111 list, particularly in the telecom, media, and entertainment category. Dedicated to social impact, he has volunteered with various NGOs for over a decade and is a member of Common Goal, donating 1% of his salary to support social causes.

Areas of Expertise: Juan Fuentes Fernández excels in entertainment and sports management, international business development, strategy, market research, PR & Comms, brand and activation management, project and people management, CSR initiatives, academic instruction, keynote speaking, and angel investment. His multilingual and multicultural proficiency further enhances his ability to make a significant impact across various sectors.